I am an award-winning marketing strategist working at the intersection of internet culture and entertainment.

My work focuses on building social and integrated campaigns for entertainment and gaming brands: translating what’s happening online into strategies that feel timely, creative, and actually connected to audiences. I’m especially interested in the way fandoms, aesthetics, and subcultures shape how people engage with media.

I was raised in the remote wilderness (tumblr dot com) and spent many of my formative years studying internet behavior: fandoms, aesthetics, memes, and the strange ecosystems that form as a result of subcultures, trend shifting, and storytelling.

Today I work with brands, artists, and agencies to develop bold, unconventional campaigns that connect with audiences and move culture forward.